Tutun-CTC is ready for launching premium-class cigarettes

The General Director, Pavel Filip, informed that the modifications touched all fields of Tutun-CTC activity, led to the fact that today the enterprise is ready to launch with the premium-class cigarettes and to improve essentially the quality of produced brands.

"The consumers will be convinced that we are capable to produce the cigarettes which are not worse, maybe, even better than the premium-product presented in the Moldavian market today", - Filip says.

For purpose of the improvement of cigarette quality produced by the industrial complex, it concluded the agreement with “P. Lehmann Consulting” Company (Switzerland). Its specialists help in the development of new products. At first, the qualitative characteristics of such national brands as “Temp” and "Doina" were improved; but the fundamental stage of our partnership was dedicated to the elaboration and manufacture of a new premium-class product which will launch on the market already in the nearest future.

Launching on the market of new brands in the medium segment will be the following step. These products will be distinguished by their steady quality meeting all international standards.

"We must fix our place in the middle price segment. It is also connected with the fact that the most part of cigarette sales belong namely to this segment. Thus, we will strength our positions in low price segment, improving essentially the quality of cigarettes. I think that the customers of the given segment will be pleasantly surprised, when in June-July they will try the familiar cigarettes with the improved quality", - Filip informs.

The patriotism, healthy ambitions and professional skills – these are the factors moving the updated team of Tutun-CTC to the new heights.

Source: Infotag